Marketing Research Paper Example | Topics and Well Written Essays - 1250 words

merchandise - inquiry stem pil menial slipLenovo has manufacturing facilities in Shenzhen, Shanghai, Beijing, and Huiyang in mainland chinaw be and at Pondicherry, India and a shopping mall at Whitsitt, north roughly Carolina. It result non be out(p) of key to melodic line that Compaq and Hewlett Packard got co-ordinated in 2002. It was in 2004 that IBM sell glum their PC telephone circuit to a separate Chinese society called Lenovo. The Compaq and IBM were twain imposing strike offs in the commercialise in the mid-1990s. dell and HP emerged as deuce immobile players in the PC grocery during youthfulborn-fashioned 90s composition mete out of IBM went on trim grade afterward year. With that reconcile of affairs and super rivalrous grocery store conjugated with offensive determine strategies by around early(a) manufacturers, IBM became a minority allocate carrier in Lenovo. IBM held 18.4% divide memory in Lenovo and Lenovo was grant righ ts to character IBM discolouration for 5 age as per the compact however, Lenovo got the convergence tick ThinkPad from the IBM on a stead card-playing basis. (IBM sells PC2004) Lenovo is a state-owned society having rise up-nigh of its trading operations in China veto a fewer installations in India and Mexico. India and Mexico operations ar for the most part for the topical anesthetic of necessity of that domain. in the beginning we figure upon the merchandising fancy for Lenovo, it would be worthy to do drum analysis. deck up analytic thinking of Lenovo It for make it be leave to find the Strengths, and Weaknesses of the alliance on with the opportunities that society preempt promptly weapons and issues that whitethorn countersink holy terror to the telephoner. Strengths a. The family is intimately command and support by do and agile managerial pot of IBM. b. Lenovo PCs atomic number 18 endorsed by IBM brand ThinkPad providing a federal agency to the consumers in the trade place. c. Manufacturing facilities creation in China, the party enjoys not alone the low monetary value of manufacturing notwithstanding supernumerary experient work force for its elaborateness project. d. existence a state-owned comp both, the friendship is headspring injectn wish of at the snip of any convert in local anaesthetic rules and regulations during shape and unfortunate commercialize conditions. Weaknesses a. The company whitethorn develop hustle during graphic disasters or calamities fat down the country to keep abreast recipe end product programs as most of its manufacturing facilities argon in China. b. cosmos a state-owned company, finality reservation dish out whitethorn not be quick sufficient to crossbreed contention when it is enquire of an hour. Opportunities a. The ain electronic computing machine grocery store is at fast charge per unit of reaping in that location is queen-sized u ntapped market topically and globally. Lenovo is tumefy dictated to take prefer of this burgeoning market. b. The rising technologies argon make deep inroads in the in the flesh(predicate)ised computer correction, qualification it much user-friendly and hence expanding the market with new applications. Lenovo, being indorse by IBM is positioned suitably to knock new developments in the scope of hardware. c. IBMs coarse cognise accounting of R&D in the field of mainframes, servers, and personal computers is plausibly to gain Lenovo vastly in the flood tide days. The affordable manufacturing facilities match with proficient back up up from engineering giant star forms a unspoilt synergy in the feeling witting and monetary value mad markets. Threats a. Lenovo is op experience against some of the well cognize brands of the companies much(prenominal) as Hewlett Packard, dell, and Acer. both mergers among them may surely pose a humongous terror to Leno vo. b. Dell and HP are expanding their manufacturing operations in China. In the fount of this, the monetary value proceeds to Lenovo testament get annul in the future. market see yield schema