The Relationship between Sustainable Development and Product Innovation in the Body Shop

The Relationship between Sustainable Development and Product Innovation in the Body Shop Abstract Currently, the general public is concerned about sustainable development and the effect on business activities is much discussed. This project will mainly focus on product innovation, and analyze how the successful business The Body Shop integrated the issue into its business plan in the fashion market in the UK. Theories of sustainable business strategy have already been carried out by many experts and the achievements of The Body Shop also have been highlighted. Regarding product innovation, it is concluded that although some of the sustainable product designs need to be improved, however, it is still successful to reach the environmental product innovation development. This may be of use to business, especially for those who are seeking for the most proper sustainable business strategy. Contents Abstract List of figures Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..1 Sustainable Developmentà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Definitionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..3 Impact on enterpriseà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..5 Product Innovationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 Innovation and NPDà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 Product innovation for the environmentà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.11 The Fashion Market in the UK: The Body Shopà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦14 Conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..18 List of referencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 List of Figures Figure 1. The Three Components of Sustainabilityà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..4 Figure 2. The Enterprise Management Modelà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 Figure 3. Interactive Model of Innovationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦10 Figure 4. A Framework of Achieving Green Designà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.12 Introduction In recent decades, the importance of sustainable development has been globally emphasized and discussed in the business approaches in all realms of the market. As Rainey (2006:84) mentioned, it is important for business to integrate the environment issues with the business management approaches. Companies, in the present time, not only have to make the maximum profit for shareholders but also need to maintain the balance of environment when they are implementing business activities. In the fashion market, developing a new product through the philosophy of sustainability is the most efficient way to achieve the sustainable requirements successfully. As Stamm (2008) commented, designing a sustainable product can avoid the cost of repairing the damage to the environment and also help the company to adapt to the environmental requirements rapidly. Therefore, focusing on producing eco-friendly products can be a vital issue. Although much of the literature is emphasizing the importance of implementing the sustainable product innovation, there is still little companies can do to achieve the goal successfully. As Carrillo-Hermosilla (2009) stated, since there is a wide range of sustainable strategies, it might be risky for companies to adapt the approach in an uncoordinated manner. According to Buchholtz (2006) the relationships between business and society seem to support this, and reach a conclusion that when companies announce taking the responsibility to meet the social expectations, it will be examined in a more critical way by the general public. The aim of the project is to examine the well-known company in the UK fashion market, namely The Body Shop to see how it achieves the sustainability requirements when running the business and how the product is developed in a sustainable way. The project will first start with the definition of the sustainable development, then analyze how the business approach is affected by the sustainable issue. Finally, it will focus on the product innovation for the environmental protection and examine The Body Shop in compliance with the theories mentioned. 1. Sustainable Development 1.1 Definition of Sustainable Development There is a strong possibility that business activities will generate numerous environmental crises when they mainly aim at maximizing profit. Some examples of the damage are environmental pollution, ever-increasing problems of waste disposal, and the erosion of local cultures and environment caused by the booming tourism industry. Therefore, the regulations of environmental protection are essential to ensure well-being both at present and in the future. (Carrillo 2009:1) Sustainability, which was brought to public attention in the 1970s, was clearly outlined in the Brundtland Report, which stated that it is crucial that the economic development be prevented from exhausting natural resources and the environment should be repaired. In the past, the concept of sustainability was deemed to be similar to environmental protection, which in the present time has been extended to include three dimensions, namely economic, social, and environmental (Elkington 1999). Figure 1. The three components of sustainability Source: Crane (2004:23) Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. (World Commission on Environment and Development 1987) More specifically, the three segments of sustainable development represent different meanings. The environmental part is to decrease the damage of human activity on limited natural resources and to protect the health of environment for the future generation. The aim of the economic segment is to protect the future generations from the disadvantages of continuing population or industrial activity growth. The final part is the social segment. This mainly focuses on the influence of business activities on native people. With the coming of the age of sustainable development, more and more companies are beginning to reexamine themselves. For example, in the UK, as Crane (2007:24) stated, the popularity of the dish named Fish and Chips, caused a severe overfishing problem. As a response, the government imported fish from other more sustainable resources to ameliorate the harm to the bio-system. 1.2 Impact on Enterprise Sustainable development has significantly affected the business management approaches over the past few decades. Although it is risky for business to adapt themselves to the requirements of sustainable development, companies still can take advantage of the emerging issue by formulating effective sustainable strategies. (Rainey, 2006) In order to develop a holistic sustainable strategy, it is useful to apply the enterprise management model (EMM) to achieve the SWOT analysis. As Rainey (2006:87) provided, the EMM presents an overview of the environment of business which is much closer to the practical business environment. Business can develop the sustainable strategies by analyzing the strengths and weaknesses of internal components and the opportunities and threats of external surrounding. Figure 2. The Enterprise Management Model Source: Rainey (2006:88) Firstly, business can conduct the SW analysis. The internal environment is presented as a value-added process in EMM which provides the business a complete structure to maintain the balance of environment and avoid producing toxic waste. By examining the process of producing products, business can make sure that the sustainable development is followed not only by the business itself but also by the material suppliers. (Rainey, 2006:90) Furthermore, companies should analyze the opportunities and threats of the external environment, which mainly focuses on the effects of shareholders and the infrastructure. Shareholders are the people who can affect the practice of business operation and marketing strategies. The infrastructure is the facility which supports business to meet the social expectations. Both of them are associated with the aspects of social, political/legal, economic, technology, competition, ecology, and ethical and connect the external surrounding and internal elements with the knowledge and information flow. (Rainey, 2006:91) After the SWOT analysis, it seems possible that companies are able to develop sustainable strategies in an organized manner. According to Weybrecht (2010:387), the sustainable strategy was developed depends on whether the business applied it to the whole business approaches or only integrated it in an uncoordinated way. However, there is a far less agreement about the possible sustainable strategies. Rainey (2006) concluded that the sustainable strategies need to be designed in a systematic method which linking the several possible sustainable issues with the supply networks, operation, distribution, markets and customers, and retirement disposal. Although businesses are adapted to the sustainable development by setting the effective sustainable strategies, it still cannot be successful without the cultural change. Changing the business culture means to establish sustainable thinking and knowledge in the organization. As Weybrecht(2010:255) claimed the sustainable culture can be built in the following process: Communication- hold discussions constantly to exchange the ideas about sustainability. Recruiting- hiring the right person to lead the sustainable related management activities. Feedback- training staff by offering some sustainable related education programs and give some rewards when staffs achieve the sustainable mission successfully. By following the steps above, the concepts of sustainability can be built from the bottom of the organization to the top. (Weybrecht, 2010:255) 2. Product Innovation 2.1 Innovation and NPD Innovation plays a considerably important part in the present time. As Trott (2008) pointed out, since the 1930s, many researchers have argued about the relationship between innovation and economic growth. It seems that issues about innovation have drawn public attention for many years and are still being discussed until now. However, the relationship between innovation and business management has been highlighted and widely discussed since Abernathy and Utterback(1978) contended that the birth of any industrial sector is associated with the one radical innovation by another and the widespread incremental innovation, which means that the power of innovation decides the fate of new business. Since the rising popularity of innovation, the explanation of innovation is defined in many different ways. According to Stamm (2008:259), innovation includes creativity and implementation, which means innovation not only requires creativity, to generate new ideas, but also implementation which me ans the business activities to realize the unique ideas. Implementation is a process of business activities which plays a determined role in the success of innovation. As Stamm (2008:273) analyzed, the implementation can be divided into three steps, namely idea selection, development, and commercialization which turn the creativity into a rigid one. Figure 3. Interactive Model of Innovation Source: Trott (2008:23) As Trott (2008) stated, innovation is the result of the marketplace, the science base, and the organizations capabilities and affected by the increasing improvement of technology and the needs of the market. Moreover, in the process of new product development (NPD), examining the different aspects of a product is an important process to achieve the product innovation. Trott (2008) showed the five aspects of marketing, economics, design and engineering, RD, and production management, which provided companies with the direction to develop new products. Although companies can make profits by decreasing the cost of manufacture, the sales increase will not last for a long time since the competitor will set a relatively low price quickly which will turn the competition of market share into a vicious circle. Also, the long-term methods to increase the market share and be a market leader is to create the competing ability which is hard to imitate. 2.2 Product Innovation for the Environment The concept of product innovation for the environment is to design a product which lowers the impact on the business environment, and meets the social expectations. In the dynamic environment, how to produce a product that meets the requirement of sustainability becomes the most important issue. Although staff from the top to the bottom all need to be responsible for the change of sustainable development, the most efficient way is to focus on the design. A comment by MacKenzie stated, Designers are the central part of product innovation as they embrace the holistic knowledge to design an eco-friendly product. This opinion is also supported by Carrillo-Hermosilla (2009:98) which mentioned that design for environment can decrease the reprocessing cost and avoid encountering problems in the end of product life. As Burell (1992:91) suggested that the design of an environmentally friendly product can follow four dimensions. The framework for achieving green design is presented as follow: Material Conscious Energy conscious Green Design Maximize product life Design for recyclability Figure 4. A framework for achieving green design Source: Adapted from Burall (1992:92) In order to achieve the requirement of sustainability, companies need to minimize the use of hazardous materials and find the alternative ingredients which do not come from the scarce resources. Additionally, companies can also use the material which is beneficial to the environment such as recyclable paper. Also, it is essential to make sure that the suppliers follow the standard of environmental protection which will not affect the sustainable achievement of the company. Moreover, saving energy is also an important issue. Currently, many environmental issues like global warming are caused by the overuse of energy power. Business should design the product which can lower the consumption of energy and be user-friendly for customer to operate. With regard to the design for recyclability, although the company already uses natural resources, it still needs to avoid combining too many different ingredients which may lead the product to be difficult to recycle. Additionally, labeling the ingredients of products clearly can be helpful not only because the classifying work can be easier but also make the hazardous ingredients to be noticeable. Also, designing the long life products for re-use can reduce the amount of wastes. As to maximize product life, design a product which is more realistic than only fashionable and ameliorate the weakness of products can improve the companys reputation. Furthermore, it is also vital for companies to design a product which can be user-friendly and easier to be repaired. Developing eco-friendly products by examining through the four aspects can help companies to meet the sustainable standards more efficiently. Products which meet the social expectations can generate the profit in a long term way through the rising of companys reputation. (Burall, 1992) The Fashion market in the UK: The Body Shop The Body Shop was founded by Annita Roddick in Brighton in 1976. Unlike most cosmetics companies, the promotion concept of The Body Shop is to emphasize the suitable cosmetics products for the different age of people instead of selling the slogan that people can stop ageing because of using its products. With regard to the internal analysis of The Body Shop, in order to ensure the maintenance of sustainability, it chooses the natural resources to be its raw materials and builds a close connection with its suppliers. Also, due to meet its shareholders expectation of caring for the elder people in the community it trades with, The Body Shop establishes the Trade Not Aid to alleviate the poverty and help people who are suffering from low payment in the third world countries. Moreover, The Body Shop aims higher moral standards by not only building a soap factory in the deprived region instead of in the safe suburb but also donating 25% of the future profit to extend the local facilities. The concept of sustainability of The Body Shop is to consider the value of sustainability as a core issue in its decision making process. For example, when The Body Shop wants to develop a new product, it will examine each aspect of the product design which is related to the sustainable issues and devote itself to making the world as good as possible. In addition, The Body Shop founded a training school in 1985. The purpose of the training school is to educate its employees and related business partners about the knowledge of the latest environmental issues and considerate the awareness of environmental protection. (Roddick, 1992) As to the product innovation, green design, of The Body Shop, it is considered as a paradigm among various companies. There are two major applications of green design in The Body Shop. First of all, when it comes to the material conscious, most of the cosmetics products in The Body Shop consist of natural ingredients, such as, cocoa, and green mud. None of them are scarce or natural resources under threat. Secondly, there are some of the product designs for recyclability in The Body Shop. Before 1980s, The Body Shop particularly focused on the recycling and energy conservation schemes. After that The Body Shop started to pay attention to the environmental issues of packaging, waste and effluents and invented a bag which was made from recycled polyethylene in order to diminish the negative influences of its products. Besides, it encouraged the general public to use the non-chlorine bleached cotton bags which can be refillable. In 1992, The Body Shop was the first corporation in the UK which recycled its own post-customer recycled waste. However, it is important to point that learning how to use natural resources to produce sustainable products in the underdeveloped countries may lead to the overuse of the natural resources. Since the natural resources are rather unique in the underdeveloped countries, the company may only gather the natural resources from the certain countries, however, because of the great demand of certain useful materials, they may be overused, which in turn the natural resources may become scarce in the future. Take honey for example, honey is known as a natural ingredient which contains rich nutritive materials. However, the rapidly increasing demand of honey makes the amount become fewer and fewer. As a result, some of the companies are forced to stop using honey as their materials. Additionally, although it is believe that the economy of the third world countries gain benefits from the Trade no Aid activity because the indigenous people can avoid the price exploitation of the middle trader. However, trading with poorer countries might generate several drawbacks in these third-world countries. The most significant negative effect is on the economic development. Because the majority type of jobs offered by trading activities is usually low-paid or short-term job the benefit of this kind of jobs is limited. Although the living standard of indigenous people is improved temporarily, it must not be overlooked that the countries in the third world have become more and more dependent on foreign countries and less likely to change their economic status by themselves. Furthermore, although the concept of using cotton bags is a favorable idea to avoid the environmental pollution of plastic bags, it did not turn out to be widespread. In The Body Shop store, people are still using paper bags instead of the cotton bags. The reason why it is not as popular as it should be, might because it is inconvenient for customers to bring the cotton bag with them whenever they are out for shopping. However, this problem can be solved by providing customers some incentives to encourage them to use the cotton bags instead of paper bags. For instance, the body shop can offer customers a discount when they use the cotton bags. After the examination of the sustainable product innovation, it can be understand that it is challenging for companies to achieve the goal of sustainability. Conclusion Business approaches are significantly affected by sustainable development. Not only the development of business strategies and culture establishment but also the new product design was influenced by the issue. With regard to the development of sustainable strategy, it is important for companies to examine the internal and external business environment and make the difficulty of fulfilling the social expectations into an opportunity to earn a profit. Furthermore, when producing a product, it is essential to consider the usage of materials, the consumption energy, the life span of products, and the possibility of recycling. In the case study of The Body Shop, it can be clearly seen that the company has altered a wide range of the business approaches to meet the social expectations. However, the analysis also shows that the sustainable strategies of The Body Shop still can be improved, such as the promotion of cotton bag use and the way they help the countries in the third world. After discussing the relationship between sustainable development and product innovation, it was concluded that integrating the business approaches with the environment management can be successful in the real world and it will be more efficient when focusing on the green product design. As Buchholtz (2006:106) stated that an active involvement in the changing society can benefit a company from the significant challenge. It should be noted that other business approaches and different types of market, which is not described in detail in this project might also be related to the sustainable development. In the future, analyzing the different realms of market place can be helpful to those businesses which are interested in developing sustainable business approaches.

Causes of the American Civil War Essay -- Civil War American History E

Causes of the American Civil War The American Civil War is one of the most significant and controversial periods in American history. The Civil War was caused by mounting conflicting pressures, principles, and prejudices, fueled by differences and pride, and set into motion by unlikely set of political events. At the root of all of the problems was the establishment of slavery, which had been introduced into North America in early colonial times. The American Revolution had been fought to confirm the idea that all men were created equal, yet slavery was legal in all of the thirteen colonies throughout the revolutionary period. Although it was largely gone from the northern states by 1787, it was still enshrined in the new Constitution of the United States, not only at the request of the Southern ones, but also with the approval of many of the Northern delegates who saw that there was still much money to be made in the slave trade by the Yankee shipping industry. Eventually its existence came to influence every aspect of American life. It seemed to Thomas Jefferson and many others that slavery was on its way out, doomed to die a natural death. It was becoming increasingly expensive to keep slaves in the south. Northern and Southern members of Congress voted together to abolish the importation of slaves from overseas in 1808, but the domestic slave trade continued to flourish. The invention of the cotton gin made the cultivation of cotton on large plantations using s...

Importance of Religious Beliefs to Ethical Attitudes in Business

For effective functioning market system, moral and ethical aspects are always necessary; regulations by its own cannot control people behavior given the complexity of our current financial system. The destructiveness of unethical behavior was shown in many examples around the globe, one of the most recent examples is the unethical behavior contributed to the Global Financial crisis of 2008. Below I will be discussing the role of religiosity as a determinant of ethical attitudes towards business; in fact most religions indicate disapproval of unethical actions and underpin ethical behavior. There are some researchers who failed to find a strongly positive relationship between religious beliefs and ethical attitudes,claiming that ethical attitudes can be related to commitment to moral self-improvement and not to religiosity. In contrast, there are studies that initiated the existence of that positive relationship among religion and ethical manner; for instance it has been found that business students for whom religion is â€Å"very important† have stronger ethical values when reacting to hypothetical business scenarios. To better study the ethical attitude of business professionals, surveys were done and resulted that as a whole, business professionals who considered their religious faith to be highly important to them are significantly less accepting of ethically questionable behavior, there are some other predictors of respondents’ perception of acceptability, such as age, gender and size of the firm. In our previous point, research into the relationship between religion and business ethics involved a very large sample of business professionals which makes it superior to other researches – discussed in the same article-conducted by taking a small size sample and are focused on students whose experience in facing ethical issues and challenges in workplace is very limited. But once again , even those â€Å"small size sample† surveys have similar outcomes , which states that persons for whom their religion identity is extremely important – people with intrinsic religion orientation – will tend to suffer distress if they depart from the ethical traditions of their religion and likely to hold on more strictly to ethical standards. So both theoretical and empirical work indicates that religion is an important determinant of ethical attitude. When I first read the article, I was a bit confused regarding the role of religion as a determinant of ethical manner, as I witnessed many cases where people who have no religious beliefs act ethically and according to a highly acceptable manner. My judgment is: This relationship (between religion and UNETHICAL behavior) is not always negative. However, the relationship between religion and ethical mind-set will always bepositive , and here is the trick! Bear in mind,that am talking with reference to true religious people and not who identifythemselves religious but have no actual faith of what religious morals and values states. Living in a Muslim society, I canrecall many practices whichhave demonstrated that positive relationship,including people commitment to â€Å"zaka† for instance. Moreover, One of the most obvious cases which I have seen in my professional experience- As I am working as a stock trader in one of the biggest brokerage houses in Bahrain- when a religious investor, trading for his own personal brokerage account refuses to be engaged in a transaction which deals in stocks of any company involved in â€Å"liquor† business, as it is considered â€Å"Haram† forbidden in Islam. In my ownpoint of view, there will always be a relationship between religion and ethical standards. Thatis, individuals expressing religious affiliation will eventually have stronger ethical beliefs and therefore actions. After all, I believed that being religious is like being always highly motivated and committed to act in an ethically acceptable manner, also religious individuals find it harder and embarrassing to justify unethical business behavior and will always be searching for more fair alternative. It is also useful to know that all major religions discourages unethical behavior in â€Å"business transaction† in particular, not only Islam, as most of the religions stress the same core values. But as I previously mentioned,that doesn’t mean individual who has no religious beliefs will necessarily act unethically? No, absolutely that is not always the case. Despite the fact that some individuals who are not religious enough can be motivated by their commitment and morality,that doesn’t lead me to agree to the point addressed in the article that discusses the weakness and inconsistencyof the positive relationship between religious qualities and favorable attitude toward corporate social responsibility. Finally, I started thinking a bit wider about the difficulties faced by a religious individual to conduct business activities in a moral and ethical manner, but at the same time operating in such a complex environment having many different influencing factors. Every day, individuals face ethical matters at work and seldom know how to deal with it ,dueto several factors influencing humans behavior. In some societies, legal interpretations are based on contemporary and transient values and standards, unlike Islamic society where values and standards are directed by shari’ah and a set of â€Å"fiqh† judgment. Additionally,an individual works for any organization will be influenced by the extent of commitment of the organization’s leader to ethical conduct. And as people come to work with different values and from different backgrounds, different factors can shape ones ethical behavior such as personal values and moral,relativesinfluence, peer influence and persons’ life experience. Besides that, some people are behaving unethically in certain situation only because they possibly see no way out! In conclusion, I have to say that it is essential for someone to have those religious beliefs in order to behave according to the satisfactoryethical standards. But the main concern is , How is it achievable for a religious individual to conduct business activities in a moral and ethical manner, but at the same time operating in such a complex environment having all those different influencing factors affecting individuals attitude? Scholars have to consider and study closely all several factors influencingpeoples’ manner, making it harder to follow their believed values.

Managing Business - Individual Assignment - Free Essay Example

Sample details Pages: 4 Words: 1236 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Essay any type Did you like this example? Managing Business Table of Contents Introduction Analysis the problem that faced Planning What is planning all about? Mission, Vision, Aim Goal and Target Planning for the Charity Bazaar Planning for the location Planning for the sponsorship and volunteer Planning for the Station Organizing What is organizing all about? Organisation chat Leading What is leading Leading Style Controlling What is controlling? What method been used? Conclusion Reference: Introduction The purpose of writing the report is do a charity for the organisation to raise fund for building of its own office premise, which estimated to cost RM 100,000. Mainly of the point of this report is how does the organisation raises the fund and what ways that the organisation had used. The theories that the organisation base on is Goal-Setting Theory, Functional Departmentalization, Concurrent control, Feedback control, POLC which means Planning, Organizing, Leading and Controlling. Don’t waste time! Our writers will create an original "Managing Business Individual Assignment" essay for you Create order Analysis the problem that faced The problem that the organisation had faced divided into two parts which is internal and external. Internal problem that have faced is how to reach the target, how to reduce the cost needed for the charity, how to motivate the member and more other. External problem that have faced is how to rent a place of the car park with the supermarket, how to attract the customer, the weather and many more. Internal Problem External Problem How to reach the target Reduce the cost need Motivate the member Get the permission for the Supermarket Attract the customer Weather The secure of the car park Get Sponsorships and Volunteers Planning What is planning all about? The definition of the planning is defining goals, establishing strategies to achieve goals, developing plans to integrate and coordinate activities (Overview of Management, Mr. Kantharow, 2013):-which help the organisation to accomplish the goals of the organisation. Mission, Vision, Aim Goal and Target Mission To help more people Vision Within the Charity Bazaar activity, collect fund for new office premise Aim To raise fund for building of its own office premise Goal and Target Collect RM 100,000 during the Charity Promote our charity organisation Get more volunteer to help for our organisation Planning for the Charity Bazaar Planning for the location For the Charity Bazaar, the committee member had agree to rent a car park at the Charity Bazaar will locate at Park City Mall top floor car park. Committee decided to choose this place is because Park City Mall is the first Mall and the one of the most people when for shopping. The car parks that had chosen by the committee have a cover that can fit in any weather. More than that the locations has a lot of hotel and have housing area, but also because of that the traffic of the area is not good. Committee member will take the permission from their manger and provide a hamper to thanks for their support. After we get the car parks, the car parks will divided into 3 stations which are Food and Drink, Game zone, singing competition and the arrangement will show in the figure 1. More Station detail can be found in Planning for the Station. Figure 1 Planning for the sponsorship and volunteer About the finding sponsorship and volunteer for the Charity Bazaar, we will advertise by poster, radio, own website, newspaper and find help from the Red Crescent and Scouting. By these method can receive more help and on the other hand can make our Charity Bazaar more famous to reduce the cost for the Charity Bazaar. Besides that our organisation member goes to the all company and organisation to ask for sponsor from them to increase the budget for the Charity Bazaar. More than that we will go show their logo or brand for those company and concessionaries in our website and during the event. Planning for the Station In the Charity bazaar as before mention their will be 3 Station which is Food and Drinks, Sing Competition and Game zone. In order the station process success every station has a group of people to in-charge. In Food and drinks station we need people who know or having expertise to hand. In this station a lot of type of food like Malay style, Chinese style, Indian style, Iban style and more. In the game zone will provide some prices for the winner. Example game of the game zone is, Bingo, Dart the balloon, Throw to win and others. In the station of Sing Competition, we will inviting local sing that are volunteer to help on the charity and provide the form to who are interstate to participate. The Sing Competition will go on 3 categories which are 4-12 years old, 13 -26 years old and all categories. Organizing What is organizing all about? The definition of the Organizing is determining what needs to be done how it will be done, and who is to do it (Overview of Management, Mr. Kantharow, 2013):-which helps the organisation to place the people in the suitable place. Organisation chat Chairman is the head and organizer of the charity the charity bazaar. Chairmans function is to manage the charity bazaar success and lead all departments. Chairman also help to announcement for the opening ceremony of the charity bazaar yet is the one of the judge of the singing competition. Treasurerà ¢Ã¢â€š ¬Ã¢â€ž ¢s function is to control and calculate all the financial of the charity. Treasurer helps all departments to mange fund usage. Human resourceà ¢Ã¢â€š ¬Ã¢â€ž ¢s function is to distribute work to the all volunteer. Human Resourceà ¢Ã¢â€š ¬Ã¢â€ž ¢s also be the information provider for the customer who needed. Food and Drinksà ¢Ã¢â€š ¬Ã¢â€ž ¢ Manager is to manage food and Drinks stalls selling different kinds of food. Game Zone Manager is to manage and prepare the game for the game zone Car parking security is to secure the safely of the place Singing Competition Manager is to arrange the entire performer and the stage for all presenters to present Leading What is leading Motivating leading, and any other actions involved is dealing with people (Overview of Management, Mr. Kantharow, 2013):- which helps the organisation to lead every people which involved in the event. Leading Style As a leading style, using is from the Behavioral theory which is Democratic style and Consideration to lead everyone that helps to work on the Charity Bazaar. Consider all member idea and feelings and all the decision been made by voting to lead the final target that been set before. A hamper will be given by the chairman personally to the best team to motivate the member. Controlling What is controlling? Monitoring, comparing, and correcting work. (Organisation structure and Concept, Mr. Kantharow, 2013):- which help to manage each department. What method been used? Concurrent control is used for monitor every member and easy to discuss every decision can be discuss in all time to correct problems before they become too costly. For example, member can inform and discuss the leader anytime when they face problem. Feedback control is used for the members to give their idea and feeling about the Charity Bazaar. Conclusion As a conclusion, although the charity organisation faces a lot of problem and hard task but our charity bazaar will be successfully done. Reference: Roger Fritz, 2001, Think like Manager, National Press Publications Jones George, 2011, Contemporary Management, Mc-Graw-Hill Companies.INC Thomas S. Bateman / Scott A Snell , 2007 , Management Leading And Collaborating in Competitive World , Mc-Graw-Hill Companies.INC Overview of Management, Mr. Kantharow, 2013 https://www.boundless.com/management/control/types-of-control/feedforward-concurrent-and-feedback/,